“MEDIA TRENDY” AWARD
GRANTED BY THE MARKETING COMMUNICATION ACADEMY
In 2008, Medicover was awarded in the Media Trendy competition within the category “Innovative ways to reach a specific group of clients” for conducting the campaign “Report on Employees’ Health”. The Media Trendy competition is directed at advertising agencies which enter the campaigns performed for their clients. The competition, organized by the media and advertising circle, is considered as one of the most prestigious events in the marketing branch. Campaigns are assessed in terms of creativity, media effects, brand and product communication, reaching a target group and results. In 2008, Medicover conducted a monthly communication campaign on TV (TVN 24), radio (TOK FM and Radio PIN) and on the Internet (Onet.pl), the aim of which was to show how employees assess their health and to present the benefits of comprehensive healthcare provided by the employer.
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“THE BEST PRODUCTS FOR BUSINESS 2008 – 2009” AWARD
GRANTED BY GAZETA FINANSOWA
In 2009, within the scope of the poll „The Best Products for Business 2008-2009”, the editorial staff of Gazeta Finansowa awarded the companies offering the best products for business that distinguish from others with a rich offer and innovative solutions. Within the category “Medicine” the award was granted to two companies, both belonging to the Medicover capital group, namely Medicover Sp. z o.o. and the Damiana Medical Center. The award winners were selected by the editorial body on the basis of a thorough analysis and the opinions of clients and business partners.
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“CLIENT’S LAUREL 2008” AWARD
GRANTED BY GAZETA PRAWNA, RZECZPOSPOLITA AND PRZEGLĄD GOSPODARCZY
In 2008, Medicover was awarded the prestigious “Client’s Laurel” distinction by Gazeta Prawna, Rzeczpospolita and Przegląd Gospodarczy jointly on the basis of the results of the popularity test concerning products and services on the Polish market, which had been conducted among Poles. The criteria that were taken into account included recognizability and image of the brand. Votes cast by the readers also exerted influence on the final result. Medicover is the only company within the category of “healthcare services” to receive this award.
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“HIGH REPUTATION BRAND” AWARD
GRANTED BY THE MONTHLY FORBES, MAISON RESEARCH HOUSE, MMT MANAGEMENT,
ON THE BASIS OF THE RESULTS OF PREMIUM BRAND RESEARCH CONDUCTED BY TNS OBOP
Medicover was the only company from the sector of private healthcare to win the “High Reputation Brand” award in 2007. The Premium Brand survey analyzed the opinions of residents from across Poland, including defined consumer groups, a cross section of society at large as well as a selected group of experts-managers. The criteria upon which the evaluation was made included: trust, references given to the brand, the perception of the firm as an employer, memorable media moments, knowledge of the brand’s social commitment and its reputation as a business partner.
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