As the Medicover business model is totally new in Central Europe, the Medicover investors find an International Strategic Partner - Community Health Plan (CHP) – to help grow the business.
CHP, founded by Warren Paley, has 25 years of experience. Warren, originally a farmer, whose wife has a serious medical condition is so unhappy with her treatment experience that he decides to spend the rest of his working life, developing a high quality and patient orientated healthcare system. This is the origin of CHP.
Medicover's new logo
Warren Paley was also a contributor to the company rebranding. Thanks to his input, Medicover became the company’s official name and a new logo was introduced.
The first version was drafted on a piece of napkin, in the clouds, somewhere between the US and Poland. The original Medicover logo (Warren's version), had the word Medicover written across the top of the figure of the little man beneath it. This was significant to Warren because to him it portrayed the company's emphasis on complete "coverage and caring" for the individual.
Medicover also decided to commence activity in other Central European countries, and in so doing made its first investments into the diagnostic laboratories business.
Trial and error
Medicover Poland strives to learn from and meet its clients’ needs adapting the scope and place of services accordingly. The different “colours” of benefit plans are introduced.
The company establishes also the cooperation with state owned hospitals so that Medicover can also provide access to inpatient care.
Information technology vision
Medicover becomes the first corporate group in Poland to implement an Electronic Medical Record (EMR)* system and between 2004-2007 completes rollout of the full EMR across Poland, Romania, Hungary and Estonia.
In 2005, the Medicover Online Patient Portal allowing online booking of appointments is launched.
Since 2007, medical results and advice are available online. Medicover Patients can also order prescriptions, Health, Fitness and Wellness Tools online.
Synevo accelerated growth strategy
Synevo enters the Ukrainian market and then acquires laboratory of IMD in Berlin and Frankfurt to capture the Advanced Diagnostics expertise.
The laboratory business grows from being around 20% of Medicover’s turnover in 2003 to almost equal in size with the healthcare business by 2009.
In 2010, the Central Lab in Bucharest opens, with 10 million tests capacity and a broad range of advanced diagnostics tests.
Medicover Foundation is established to enable the resources and skills of the Medicover Group and people to have impact on the value of our charity projects, and to generate measurable positive changes in the community.
The Foundation’s most ambitious project is Nationawide Program for Diabetes and Prevention of Diseases of Affluence “PoZdro!”.
Developing Medical Staff
Medicover is the first private medical company to establish a partnership with a public university in order to organize full-time studies in professional healthcare. In 2011, the first edition of AWF*-Medicover Nursing Studies is launched. (*AWF - Józef Piłsudski University of Physical Education in Warsaw).
Medicover Romania is the only private healthcare company having a partnership with Carol Davila - the biggest nursing vocational school in Romania (2014).
Medicover Group is also a strategic partner of Queen Silvia Nursing Award - the prize granted by Swedish Queen Silvia to those dealing with the elderly care.
Evidence-Based Care (EBC) program launched in 2013 to ensure compliance with diagnostics and treatment standards in selected, common conditions and health problems.
Medical Quality Index (MQI) the tracking of hard data related to the correctness of medical procedures and effectiveness of treatments. Medicover‘s Medical Quality Index reports trends in 20 quality indicators against therapeutic benchmarks.
Physician Developed Care Paths to ensure that we follow Medical Best Practice and International Guidelines. Following Medicover’s guidelines antibiotics use in viral URTI in adults has fallen by 1/3.
Specific Solutions for common healthcare issues. For example, back pain is one of the most common conditions and justifies 1/3 of all sick leaves. In a Medicover pilot clinic, physicians gave suitable back pain sufferers information on the causes of back pain and the importance of an active lifestyle. The result was 100% satisfied patients; 99% believing that such therapy can solve their problem, and a 40%-60% reduction in the cost and volume of further treatment
Since 2013, web chat medical consultations are available for Medicover patients.
Deployment of the Diabetes Tools app in 2013.
Remote consultations extended from web chat to voice and video consultations.
Today, Medicover is a leading international healthcare and diagnostic services provider operating a large number of its own ambulatory clinics, hospitals, specialty-care facilities and laboratories and its largest markets are Poland and Germany. In 2016, Medicover had revenues of €0.5 billion and close to 15,000 employees.