Prevention and education
Medicover strives to contribute to a sustainable society and our sustainable business generates value for our stakeholders. Medicover’s mission begins with prevention and education. The earlier our medical professionals are able to intervene, the better the outcome. When it comes to education, we engage with stakeholders internally and externally to promote health and wellbeing. Medicover invests in different kinds of capacity-building and support, both as a part of company operations and through the Medicover Foundation.
Medicover’s approach to prevention and education consists of several building-blocks. Firstly, the care and services offered to customers and patients form the core of our business. Secondly, we build capacity to support communities where we operate, mainly through the Medicover Foundation. Thirdly, we make our expertise widely available and engage in advocacy and campaigns to promote health and wellbeing. Importantly, the Medicover business model aligns operating incentives with our sustainability targets, the better and more healthy our customers are, the better our business performs.
Medicover’s Diagnostic Services division is largely centred around early detection, prevention and monitoring of treatments – most medical treatments are based on some type of testing. In addition to offering a broad range of routine laboratory tests, Diagnostic Services is increasing its focus on advanced testing and advice. The broader the test-panel offered the more likely we are to -support the clinicians to offer the correct diagnoses, as early as possible in the disease process. Advanced tests are conducted in the fields of specialist pathology (for instance, molecular pathology and genetics) and histopathology.
Medicover’s Healthcare Services division takes a thorough approach to prevention. At the individual level, this is based on the patient’s medical history, detailed examinations, health advice, vaccinations and additional diagnostic tests. Medicover’s Prevention Standard specifies the requirements of general care for adults, oncology screening, and healthcare standards before and during pregnancy. The Standard describes preventive actions given to groups of patients according to age, gender and health risks. The Standard is updated annually to reflect changes in laws and other requirements.
In addition, Healthcare Services carries out anonymised health analyses of corporate clients’ employees. The purpose is to suggest and implement preventive actions to suit the needs of specific employee groups. The offer includes workshops, seminars and campaigns around topics like healthy eating, heart health and stress management. We also offer corporate health reports.
Contributing to education
Medicover contributes to and runs several training and education programmes for nurses in Poland, Romania and Ukraine.
Since 2011, the Józef Piłsudski University of Physical Education in Warsaw (AWF) has offered full-time studies for nurses in partnership with Medicover. Classes take place at AWF, in the Medicover Hospital in Warsaw and in Medicover clinics throughout Poland. The partnership is a response to a shortage of nurses in Poland and insufficient practical preparation of graduates.
Medicover Romania has teamed up with Romania’s largest vocational nursing school. As part of the collaboration, students can get internships at Medicover’s hospitals and clinics.
Diagnostic Services in Romania offers several training programmes for nurses, both internally and externally. One example is a clinical-trial training for nurses in partnership with the Prof. Dr. Matei Bals National Institute of Infectious Diseases.
In Ukraine, Diagnostic Services runs an internal nursing school. The training covers everything from practical nursing to customer service.
Finally, Medicover is a strategic partner to the Queen Silvia Nursing Award, a scholarship for nursing students in Sweden, Finland, Poland and Germany. The purpose of the award is to increase awareness of and focus on good care of elderly and dementia patients among nursing school students. The third year of the Queen Silvia Nursing Award in Poland has been finalised.
Boosting the healthcare sector
Medicover helps to develop and increase competence and knowledge in the healthcare sector in several countries of operation. For instance, Diagnostic Services holds hundreds of educational events each year. The events attract thousands of healthcare specialists in Germany, Romania, Ukraine and other countries. Medicover also offers various online resources for healthcare professionals. One example is Inflammatio.de, where doctors can access e-learning programmes, webinars, research papers and more.
The Medicover Foundation was established to add to the company’s mission of maintaining and improving health and wellbeing. Its purpose is threefold: to educate about the power of preventive medicine, to inspire healthy living, and to support communities in special need. Medicover’s extensive medical expertise and resources form the basis of the Foundation’s programmes.
Diabetes is one of the Medicover Foundation’s main focus areas. The Foundation’s diabetes prevention programme for school children was launched in 2013 in Poland (PoZdro!), and in 2017 it was duplicated in Romania (inCerc). These are now two of the largest prevention programmes of their kind in Europe.
The diabetes programmes involve individual health screening and coaching, complemented by parental support groups and school programmes. The PoZdro! Programme is present in 4 Polish cities and in total 3,500 children have been qualified to health coaching, in total 45,000 individual visits to families whose children are at risk of developing diabetes type 2 have been completed. More than 50 per cent of families are showing positive results. InCerc is present in two Romanian cities and 75 schools are participating in the programme. By the end of 2018 more than 2,900 children had been screened. Results from the screening shows that 21 per cent are obese and 14 per cent are overweight. At the moment 405 children have been qualified to health coaching. Screening and coaching will continue in 2019. These efforts have been made possible through a significant donation from the Jonas and Christina af Jochnick Foundation.
Medicover’s Diagnostic Services division expanded and improved several offerings. A major contribution was the acquisition of one of Germany’s leading laboratories for genetic diagnostics. The laboratory is particularly strong in genetic testing, pathology, transfusion medicine, microbiology and virology and will boost Medicover’s offering in these areas. Diagnostic Services also initiated a collaboration with a laboratory in Cyprus with a comprehensive range of non-invasive prenatal testing. The offering of the laboratory currently reaches 16 countries and the goal is to make it available in all Medicover markets.
Diagnostic Services also continues to develop in the field of genetic counselling. Medicover believes in integrated diagnostics, where advanced testing is conducted, the results are transformed into meaningful insights and advice is provided so that patients can make informed decisions.
Healthcare Services further developed its holistic approach to health and wellbeing. For instance, Healthcare Services broadened its offering to include a gym access membership. Instead of joining one gym, users get access to an entire network of different fitness centres. This makes fitness become an integral part of healthcare and wellness instead of being viewed mainly as an optional leisure activity. 60,000 people in Poland currently enjoy this benefit
The “Work, Health and Economy” report is also published, to demonstrate the value of investing in preventive measures, and to enable employers to invest wisely by targeting the specific needs of their employees. The report was prepared based on anonymised medical data from employees with Medicover healthcare coverage; all in all, from 255,000 individuals aged 18–67 from all industries in Poland. We paid particular attention to the costs associated with sickness absence and sickness presentism, and made a comparison between employees with Medicover healthcare coverage and employees covered by Polish state health care. The report shows that both corporate and public healthcare spending could be substantially reduced by applying the healthcare insurance model used by Medicover.
AWF-Medicover Nursing Studies in Poland
Medicover was the first private medical company in Poland to establish a partnership with a public university in order to organise full-time studies in professional healthcare. In 2011, the first edition of AWF*-Medicover Nursing Studies was launched. (*AWF - Józef Piłsudski University of Physical Education in Warsaw).
The studies meet the highest European standards for nursing education. Classes take place at AWF, in the Medicover Wilanów Hospital and Medicover clinics. The Medicover partnership with AWF is the response to the crucial social problem, which is a shortage of nursing staff on the labour market and insufficient practical preparation of graduates.
AWF-Medicover Nursing studies
Medicover Romania partnership with Carol Davila
Medicover Romania is the only private healthcare company having a partnership with Carol Davila - the biggest nursing vocational school in Romania (2014).
Thanks to the partnership, Medicover has students for internships in clinics and the hospital. Medicover and Carol Davila have attended CSR initiatives together; Medicover receives foreign experience exchange students (from Spain, Norway, and Denmark) and a workshop for future nurses is to be organised. None of Medicover’s competitors have done this.
Synevo Ukraine Nursing School
In order to assure the highest quality of services, Synevo Ukraine has launched an internal Nursing School.
The program covers:
- Customer Service
- Practical Nursing
- Sanitary Regime
- Lab systems and cash management
- Bio-Material Storage and Transportation
- Emergency Care
Annually, 420 nurses graduate from the school.
Partnership with the Queen Silvia Nursing Award
Medicover is a strategic partner of Queen Silvia Nursing Award - the prize granted by Swedish Queen Silvia to those dealing with the elderly care.
In the framework of the partnership, the first scholarship nursing student from Sweden – Hanna Davidsson, had a placement in Medicover’s Wilanów Hospital.
Study nurses clinical research training
The five-day training is designed for nurses with general or laboratory medicine background, who work, or are willing to work, as study nurses in clinical trials. The integral part of the course is a one-day practical training held at the Synevo Central Lab in Bucharest and a Phase I Unit located in ‘Matei Bals’ National Institute of Infectious Diseases.
The ’Study nurses clinical research training’ is organized by Synevo Central Lab Romania, ‘Matei Bals’ National Institute of Infectious Diseases (the first ISO 9001/2000 certified medical unit in Bucharest for the quality of specialized medical services) and Romanian Nurses College (a national professional association of more than 21,000 medical nurses in Romania.)
‘The training offers the opportunity for nurses to obtain valuable information about their role within clinical research teams which develop clinical trials in Romania. It happens that, due to lack of adequate information, even when a nurse is part of investigators team, she does not fully understand or acknowledge her responsibilities in the study team. The aim of our training is to make the nurses better understand their role, engage them even more in the CT practice, providing adequate care to the CT patients who have a totally different regime than regular patients.’
Cristina Florescu-Moraid, MD, MSc, EUSpLM, Synevo Central Lab Country Director Romania, Republic of Moldova, Bulgaria & Serbia, and an initiator of the project.