Medicover is committed to achieving sustainable, profitable growth through a long-term strategic agenda built on three core strategies and two supporting strategies.
Core strategies
Retain and grow the customer base
- Expand geographical coverage
- Strengthen relations with doctors
- Leverage a holistic customer proposition
- Enhance value positioning
Expand the service offering
- Expand in existing and new markets
- Expand the scope of services offered
Pursue operational excellence
- Leverage procurement savings
- Optimise laboratory network
- Maintain high resource utilisation
- Use technology to increase efficiency
- Deliver and maintain safe high-quality healthcare services
Supporting strategies
Digital differentiation
Technology is at the core of Medicover’s business, driving improved patient experience, access to services, efficiency gains, cost advantages and innovation.
Selective M&A
Acquisitions complement Medicover’s organic growth strategy. The company typically acquires businesses to expand in existing markets, achieve synergies, consolidate attractive market segments and add new services. Since its Initial Public Offering in 2017, Medicover has completed 86 acquisitions.
Medicover’s annual report provides a detailed overview of the strategy, see chapter strategic direction.