Mission & Strategy

Medicover’s mission is to improve and sustain health and wellbeing. At the core of our value creation and growth are our dedicated people providing high-quality healthcare services when and where customers require these. Growth opportunities are further enhanced by a strategy of diversification in terms of attractive markets, revenue streams and healthcare service offerings.

 

1.    Strengths

Our people, strong brand recognition, passion for quality and focus on further expanding access to a comprehensive healthcare offering are differentiators that help us strengthen the position in a competitive private healthcare market. We invest in new technology and innovation to increase access and develop the offering.

2.    Strategy for sustainable profitable growth

Medicover’s strong growth track-record is based on a strategy of diversification in terms of attractive markets, revenue streams and healthcare service offerings, that also provides risk diversification. The aim is to strengthen margins through a focus on operational efficiency in all aspects of the business and benefit from a growing scale of operations.  

3.    Value creation for stakeholders

Medicover’s operations generate significant value for all stakeholders. A positive impact on people’s health is the most important part of Medicover’s value creation and permeates the value created for all stakeholders. Besides positively affecting people’s lives, it brings economic gains for employers and society at large.